The driving force for the creation of “The Lemoni – Greek Mediterannean” concept was our passion for quality food from Greek and Mediterranean cuisines. Having this in mind and taking into consideration consumer needs as well as the current state of the hospitality market, we decided to create a chain of restaurants offering high quality products with exceptional service, at reasonable prices. Initially, we decided to start by setting up the concept in Greece and use it as our development center. As soon as the concept was structurally stable, we decided to expand by introducing “The Lemoni – Greek Mediterannean” concept to the United Kingdom. We deployed the first restaurant in Southampton and we are in the development process of our second restaurant in “The Oracle Shopping Centre” in Reading. Of course our plans are to continue with the expansion of our concept in the southern and southeastern regions of the country and then regionally throughout the remainder of the United Kingdom.